Gabrielle de La Forest - Research & Service Design
Gabrielle de La Forest
Research & Service Design

Portfolio

Research & Service design - 2025

Global Original Equipment Manufacturer (OEM) reinventing future for field service through AI

When AI reshapes a strategic job: how field research ensured the right experience was built before it was multiplied.

View field service project

Photography of a sign on Burger King parking indicating the "King Drive"

Research & Service design - 2024

Burger King Drive

When field research revealed unspoken customer behaviour pointing to the service no one had named yet.

View Burger King project

Service & Product design - 2023/2024

Volvo Retail Scandivania

When 10 to 20 systems become one experience: how mapping the full retailer journey revealed what the platform alone could not fix.

Photography of a sign on Burger King parking indicating the "King Drive"

Research & Product design - 2023

J'écoRénov mon logement

Make sure that the home's improvement energy efficiency was presented in a simplified and easy to understand manner.

Research & Service design - 2023

La Banque Postale

Create a BNPL payment solution for second-hand market

Photography of a sign on Burger King parking indicating the "King Drive"

Product design

Orange Business Services

Redesign B2E online journeys and simplify technical ecosystem

Experience Strategy

L'Oréal Luxe

E-commerce journey optimization
for Yves Saint Laurent, Lancôme and Kiehl’s

Photography of a sign on Burger King parking indicating the "King Drive"

Product design

Accor Group

Offer a seamless, personalized and inspiring experience journey

Experience Strategy

Engie

ValueProposition definition for new MARCOM plan
for Engie’s CoE Salesforce

Photography of a sign on Burger King parking indicating the "King Drive"

UXPM

Club Med

Redesign online experiences
for Club Med

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