I design meaningful experiences to serve people and their future.
I'm an Experience Strategist and Service Designer, with a strong UX background and a deep interest in circular economy and sustainable design.
Since 2010, I've been designing digital products and services for major brands — not just to make them work, but to make them matter.
From inclusive beauty apps to B2E retail platforms, I craft experiences that balance business value, user needs, in a sustainable way.
My work spans various sectors — mobility, retail, energy, banking — with a particular fondness for B2E and operational design challenges, where design can truly empower teams and transform internal processes.
I believe design is a lever for change. That’s why I combine strategic thinking with systems design to reimagine services from the ground up — and shape better futures.
Most recent projects
Service design
Global Original Equipment Manufacturer (OEM) reinventing future for field service through AI
This project reinforced my belief in the power of service design to bridge strategic ambition and operational reality.
View field service project
Service design
Burger King Drive
To conduct a service audit to improve Burger King's Drive-Thru service, a channel with untapped potential.
View Burger King project
Product design
Volvo Retail Scandivania
One of the most significant experience for me in dealing with the complexity challenge due to a massive business and strategic company shift
View Volvo case
UI/UX design
J'écoRénov mon logement
Make sure that the home's improvement energy efficiency was presented in a simplified and easy to understand manner.
Read me on Medium
Je suis Service Designer et passionnée de couture
La mode circulaire : la location, une alternative responsable ?
On me regarde toujours avec de grands yeux quand je dis que je loue mes vêtements.
La suite sur Medium
What managers, pairs and clients say about me
Volvo Retail Design Manager
You’ve made a huge impact in the product team since you joined. They talk about you and your work all the time. You handle complexity and makes sense of it. You can take on fuzzy, complicated briefs like a charm.
Accenture Song
Digital Project Manager
Gabrielle taught the stakeholders very well and always put the end user at the heart of her thinking.
As part of this mission, she brilliantly led workshops, both in person and remotely, often with more than 10 participants.
Accenture Digital Marketing Strategy Sr Manager
A very good ability to project herself into the client's business challenges. Alongside her UX expertise, she was able to understand the business context around energy renovation in order to strengthen the weight of her recommendations. This ability to see things from a broader perspective was an asset in the delivery of the project.
Accenture Song Visual Designer
I'd especially like to mention the good humour and fluidity of the day-to-day exchanges. You're able to make suggestions and answer technical questions relating to UX.
Accenture Song Visual Designer
Gabrielle cares about the quality of the work she does and doesn't count the hours she puts in to achieve it. From my point of view, she's a role model.
Within the agency, her commitment and proactivity have contributed greatly to a pleasant working environment for all the staff.
Accenture Customer Relationship Management Service
The fact that you can juggle strategic, organisational, UX and visual design aspects so easily makes you an excellent asset.
Volvo Product Manager
I have a very positive experience from having you in the team. I think you are very professional and dedicated in what you do, you are a creative and constructive problemsolver, finding ways to approach challenges.
Accenture Song Visual Designer
I worked with Gabrielle, who was the driving force behind the project. She was always willing to put forward proposals, and was both convincing and inclusive during the reflection phases. She was always available, always willing to talk and always very relevant. All her contributions were highly commended.
Volvo Retail Group Product Manager
Your ability to quickly understand the business problems has been commendable. This is a crucial skill in the UX domain, and you've showcased it brilliantly.